Tim Cook is stepping down as CEO of Apple: Here’s a look at his 15-year legacy, from new products and services to China expansion.
Tim Cook is stepping down as CEO of Apple: right here’s a look at his 15-12 months legacy, from new products and services to China expansion. After 15 years at the helm, Tim Cook is stepping down as CEO of Apple and turning over the reins to the business enterprise’s senior vice president of hardware engineering, John Ternus. Cook, who joined Apple in 1998, succeeded Steve Jobs in 2011 and went on to transform Apple into a powerhouse well worth $4 trillion.
With his time as CEO coming to a close on September 1, let's test a number of the highlights of preparing dinner’s 15 years as the chief of one of the most influential corporations in the world.
economic increase
Apple changed into an already influential agency whilst preparing dinner and took the reins, but under its management, the agency’s market capitalisation improved tenfold. Whilst Cook took over in August 2011, Apple changed into being worth just under $350 billion. The corporation surpassed $1 trillion in 2018, $2 trillion in 2020, $3 trillion in 2022, and $4 trillion in 2025. Now the tech giant currently sits at $four.01 trillion.
The agency reported $112 billion in net profits for the monetary 12 months finishing in September 2025, which turned out to be eight times what Apple saw in September 2010. The company turned out to be able to obtain that 699% boom, no matter how many troubles, including the COVID-19 pandemic and geopolitical tensions between the U.S. and China. Cook, who formerly was chief operations officer and is credited as the brains behind Apple’s worldwide delivery chain under Steve Jobs, extended Apple’s reach in China and added roughly two hundred stores to the company’s worldwide community in the course of his tenure as CEO.
New product classes
Cook improved Apple’s iPhone and computer ecosystem into a broader network of complementary devices that includes wearables and devices.
Apple launched the Apple Watch in 2015 and has since grown to become a full-fledged fitness and fitness companion, whole with blood oxygen tracking and ECG tracking. Apple then disrupted the earphones market in 2016 with the launch of the first AirPods, changing the wireless headphones category. It then launched its first over-the-ear headphones in 2020. It’s additionally worth noting that Apple bought Beats in 2014.
The tech giant additionally launched the Apple Immersive and Vision Pro in 2024, positioning it not simply as a VR headset but as a spatial computing platform. The release, but, didn't resonate with purchasers who didn’t need to spend several thousand greenbacks to purchase the machine.
Besides cooking dinner, the enterprise additionally released iPads at various sizes and a couple of price points and essentially turned the devices into complete-on computer systems that could deal with a range of various duties for personal, painting, and college use.
Of course, Cook & Dinner also oversaw key modifications to the iPhone, such as the creation of the cheaper iPhone SE, in addition to improvements like Face ID and part-to-facet presentations.
Although Apple moved far from the “i” branding in new product releases under Cook, he oversaw the main enlargement of the corporation’s product lineup.
services enlargement
Underneath Cook's dinner, Apple built an effective offerings enterprise. The tech giant launched Apple Pay in 2014, which is now used by an anticipated 818 million human beings globally. In 2019, the tech giant launched its Apple Television+ (now Apple TV) streaming service, whose content has since earned loads of awards, which include the Academy Award for first-rate image.
Apple released its Apple Music streaming service in 2015 to tackle Spotify, and the carrier now has over 112 million subscribers. In 2019, Apple released Apple Arcade, and when you consider that, it constructed it with a portfolio of premium video games.
Although Jobs first announced iCloud in 2011, the garage service has, on account of that, grown vastly under Cook, consisting of the release of iCloud+ in 2021. Moreover, Cook oversaw the evolution of the app Keep and time and again defended its 30% commission rate.
Apple’s offerings business generated $109.16 billion in sales throughout the fiscal year ending in September 2025. The segment accounted for a substantial part of the employer’s total $416.16 billion revenue for the 12 months.
Shift to in-house processors.
Below Cook's leadership, Apple started transitioning from Intel processors to its own Apple Silicon chips in 2020 and finished the shift across its Mac lineup with the aid of 2023. The end result turned into longer battery life, better overall performance, greater power efficiency, and greater.
AI era
Apple entered its AI generation in 2024 with the release of Apple Intelligence. Since then, the enterprise hasn’t had any significant breakthroughs and has faced sizeable delays in launching its predicted remodelled AI-powered Siri (it’s expected to roll out sometime this year).
The tech giant remained largely absent from the wider tech industry’s generative AI race that kicked off when OpenAI’s ChatGPT launched in 2022. Earlier this year, Apple and Google announced that Google’s Gemini would electrify its next-generation AI tools.
$600 billion U.S. spending commitment
Cook joined President Donald Trump last year to announce a six-hundred-billion U.S. spending commitment, marking the tech giant's biggest funding plan ever. The 4-year plan includes expanding hiring and manufacturing activity inside the USA, with a focal point on constructing a stronger home semiconductor and superior technology delivery chain.
Apple Park
Jobs’ vision for Apple Park came to life under Cook's leadership in 2017. The 175-acre headquarters, which replaced Apple Campus, houses more than 12,000 employees. It has the capabilities of hundreds of native and drought-resistant trees and is powered through 100% renewable power.
These days, Apple Park is the backdrop of the organisation’s new product launches.
FAQ:
Is Tim Cook still CEO of Apple?
Apple announced on Monday that Tim Cook, the chairman, will step down as CEO but will not leave the iPhone maker. Head of hardware engineering John Ternus will be successful on 1 September. "I really like Apple with all of my being,” Cook said in a press launch announcing his succession.
Who will replace Tim Cook at Apple?
John Ternus is the incoming CEO of Apple, succeeding Tim Cook. Prepare dinner later in 2026. John Ternus is an American engineer and govt. who has served as Apple's senior vice chairman of hardware engineering since 2021, overseeing the hardware groups behind the iPhone, iPad, Mac, AirPods, and other devices.
Does Tim prepare dinner to help the LGBTQ?
Tim prepares dinner – Wikipedia.
It was said in early 2011 that Cook became gay; however, Cook tried to maintain his private personal lifestyle. He did publicly aid LGBTQ rights. He consulted with Anderson Cooper, who had publicly come out himself, on factors of the statement, and cleared the timing to make sure it would not distract from commercial pursuits.
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